For the first time ever, Cadbury has launched a music album made up of nine unique soundtracks, each designed to enhance your chocolate eating experience of the different flavour varieties in its Cadbury Dairy Milk range
Composed by the London Contemporary Orchestra, each track on the album has been inspired by real consumer insights into how flavour experiences can be enhanced by different sounds
In a consumer experiment carried out by MindLab, a neuromarketing company specialising in the testing of implicit, non-conscious decision making, it was revealed that the following sounds best complement each of the nine CDM bars:
These sounds were captured as individual music stems by MindLab and then used by the London Contemporary Orchestra as the basis for each musical composition. This means that when consumers eat their favourite CDM bar and listen to the corresponding musical accompaniment, the unique sounds in each of the nine tracks enhance their taste experience and the joy they feel when eating the bar is increased.